GDPR / Privacy Policy

Basic provision:

The controller of personal data pursuant to Article 4 (7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter "GDPR") is LED lights consulting s.r.o. IČ 25665472 with its registered office at Branická 213/53, Braník, 147 00 Prague. The company is registered under the file number: C 59388, kept at the Municipal Court in Prague (hereinafter referred to as the "administrator").

The administrator can be contacted at the e-mail address:

Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to a specific identifier, such as name, identification number, location data, network identifier or one or more specific physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

The controller has not appointed a data protection officer.

Sources and categories of personal data processed:

The administrator processes personal data that you have provided to him or personal data that the administrator has obtained as a result of fulfilling your registration.

The administrator processes your identification and contact data and the data necessary for the performance of the contract.

Legal reason and purpose of personal data processing:

The legal reason for processing personal data is:

  • Performance of the contract between you and the administrator pursuant to Article 6, paragraph 1, letter b) GDPR,

  • the legitimate interest of the administrator in the provision of direct marketing (especially for sending commercial messages and newsletters) pursuant to Art. f) GDPR.

Your consent to processing for the purposes of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6 (1) (a) a) GDPR in conjunction with § 7 paragraph 2 of Act No. 480/2004 Coll., on certain information society services in the event that no registration has taken place

The purpose of the processing of personal data is:

  • Settlement of your registration and exercise of rights and obligations arising from the contractual relationship between you and the administrator; personal data required are required during registration: username, password, email, telephone number, skype, viber, whatsapp, wechat, state, country, city, sexual orientation, services provided, prices, description (height, weight, age, color hair, eye color, breast size, nationality, smoker / non - smoker), photos. The provision of personal data is a necessary requirement for concluding registration and performance of the contract, without the provision of personal data it is not possible to conclude the contract or perform it by the administrator.

  • Sending business messages and doing other marketing activities.

  • There shall be no automatic individual decision by the administrator within the meaning of Article 22 of the GDPR. You have given your express consent to such processing.

Data retention period:

The controller shall store personal data:

  • For the time necessary to exercise the rights and obligations arising from the contractual relationship between you and the administrator and to assert claims arising from these contractual relationships (for a period of 10 years from the termination of the contractual relationship).

  • Until the consent to the processing of personal data for marketing purposes is revoked, for a maximum of 10 years if the personal data are processed on the basis of the consent.

  • At the end of the retention period, the controller shall delete the personal data.

Recipients of personal data: (administrator's subcontractors)

The recipients of personal data are persons:

  • Involved in the execution of payments on the basis of a contract.

  • Providing signpost operation services,

  • Providing marketing services.

The controller does not intend to transfer personal data to a third country (non-EU country) or to an international organization.

Your rights:

Under the conditions set out in the GDPR, you have:

  • The right of access to their personal data pursuant to Article 15 of the GDPR.

  • The right to correct personal data pursuant to Article 16 of the GDPR, or restrictions on processing pursuant to Article 18 of the GDPR.

  • The right to delete personal data pursuant to Article 17 of the GDPR.

  • The right to object to the processing under Article 21 of the GDPR.

  • The right to data portability according to Article 20 of the GDPR.

The right to withdraw the consent to processing in writing or electronically to the address or email of the administrator specified in Article I of these conditions.

Terms of personal data security:

The controller declares that he has taken all appropriate technical and organizational measures to secure personal data.

The administrator has taken technical measures to secure the data stores.

The controller declares that only persons authorized by him have access to personal data.

Final Provisions:

By submitting the registration from the online form, you confirm that you are familiar with the conditions of personal data protection and that you accept them in full.

You agree to these conditions by clicking on the online form. By checking the agreement, you confirm that you are familiar with the conditions of personal data protection and that you accept them in full.

The administrator is entitled to change these conditions. They will publish a new version of the privacy policy on their website.

Information on rights of subjects is mentioned within the information about Personal data protection which is published on the Company's website.

*These conditions take effect on 1.12.2023.